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The Coca-Cola Company

Geolocation targeting campaign,

using a high number of outcome variations.



200  text variants

11  formats

2  language versions

4.400  unique banners

 

Banner content dynamically adapted to the location of a specific user, so the ad had a noticeably greater chance of attracting attention.

The banner template was automatically populated from the text feed, which allowed us to easily create a large number of outputs. It would have taken more than 10x longer to implement the campaign in the normal way.

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