Campaign using content optimization according to time of day and user segment.

15  text and product variants

4  formats

3  times of day

2  user segments

360  unique banners

 

The banner content has been dynamically adapted to the time of day. Thus, in the morning / noon / evening the user saw a different visual and message each time. In addition, the banner also changed visually according to the user segment (modern / traditional).

 

As a result, each of the products in the campaign was communicated in 6 different variations, increasing the chances that the user would associate the product with their current situation and lifestyle.

 

In collaboration with Leo Burnett.