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WHAT ARE THE SPECIFIC USE CASES OF
DYNAMIC ADVERTISING?
Adjust ad content based on the user's location.
Use case #1
Use case #2
To change content across entire banner set, simply replace dynamic assets.
Each dynamic asset is replaced only once.
All banner formats change automatically.
When is it useful?
• Live updates without stopping the campaign
• Client-side content management
• Low production costs
• Easy language localization
Use case #3
Retarget users with relevant products.
A user visits the client's website.
The user visits other websites and is retargeted with a remarketing ad.
Use case #4
A/B test and auto-optimize
for best performance.
How auto-optimization works:
Low-performing variations are disabled
High-performing variations are preferred
Use case #5
Use dynamic advertising to create unique creative concepts.
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