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WHAT ARE THE SPECIFIC USE CASES OF
DYNAMIC ADVERTISING?

Adjust ad content based on the user's location.
Use case #1
Use case #2
To change content across entire banner set, simply replace dynamic assets.
Each dynamic asset is replaced only once.
All banner formats change automatically.

When it is useful:
• Live updates without stopping the campaign
• Client-side content management
• Low production costs
• Easy language localization
Use case #3
Retarget users with relevant products.

The user visits the client's website.
The user browses other websites and we retarget him with a personalized remarketing ad.
Use case #4
Auto-optimize many ad variations to maximize campaign performance.
As the result, the campaign runs only with the best-performing variations.

How auto-optimization works:
Low-performing variations are disabled
High-performing variations are preferred
Use case #5
Use dynamic advertising to create unique creative concepts.


For example, you can dynamically adjust the ad based on the time of the day.
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