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DYNAMICKÁ REKLAMA

We were designing the creative strategy and production of rich media banners for a global campaign.

In collaboration with PHD Media and Optimistinc.

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Výkon...

Automatizujeme tvorbu, publikování a optimalizaci displejové reklamy. Automatizace, data a kreativita = vyšší rychlost realizace, vyšší míra personalizace, vyšší výkon kampaní.

Oslovujeme správnou cílovou skupinu, ve správný čas a s relevantním sdělením.

... a kreativita!

Automatická tvorba stovek variací jedné reklamy, zobrazování dat realtime, geolokační přizpůsobení obsahu a spousta dalších možností nám otevírají svět o kterém si může klasická bannerová kampaň nechat pouze zdát :)

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Top in the field

We have hundreds of campaigns for dozens of the largest brands, for which we often introduce innovative formats to the media.
 

We work with leading brands, creative and media agencies. Know publishers and flexibly respond to their specific requirements.



+ 10.000.000 
View our banners every day

+ 50
Campaigns per month

+ 12
Years of online experience

Nejčastěji přizůsobujeme reklamu na základě těchto kritérii:

  • Lokace

  • Věk

  • Pohlaví

  • Denní doba

  • Roční období

  • Počasí

  • Kontext

  • Cenová sensitivita

  • Historie prohlížení

  • Produktové preference

Ukázka realizací:

The Coca-Cola Company

Geolocation targeting campaign,

using a high number of outcome variations.



200  text variants

11  formats

2  language versions

4.400  unique banners

 

Banner content dynamically adapted to the location of a specific user, so the ad had a noticeably greater chance of attracting attention.

The banner template was automatically populated from the text feed, which allowed us to easily create a large number of outputs. It would have taken more than 10x longer to implement the campaign in the normal way.

Nestlé

Campaign using content optimization according to time of day and user segment.

15  text and product variants

4  formats

3  times of day

2  user segments

360  unique banners

 

The banner content has been dynamically adapted to the time of day. Thus, in the morning / noon / evening the user saw a different visual and message each time. In addition, the banner also changed visually according to the user segment (modern / traditional).

 

As a result, each of the products in the campaign was communicated in 6 different variations, increasing the chances that the user would associate the product with their current situation and lifestyle.

 

In collaboration with Leo Burnett.

Makro

Use of banners with dynamic content for effective preparation of new variants.

1000+  banner variants

A wide range of products means that new product banners are prepared very frequently.

 

To make the preparation process as easy as possible for the client, we created a banner template linked to the feed. Thus, new outputs are created simply by adding images and texts to the advertising system without the need for manual editing.

 

The benefit of this solution is the ability to prepare banners with minimal time delay and almost zero production costs.

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Jste připraveni udělat z dynamické reklamy svou konkurenční výhodu?


Napište, pomůžeme vám.

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