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DYNAMIC ADVERTISING

Automation, hyperpersonalization, and dynamic creative optimization.

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Performance...

We automate the production, publishing and optimization of display ads. Automation, data and creativity = faster production, improved personalization and better campaign performance.
 

We target the right audience at the right time with relevant message.

... and creativity!

Automatic production of hundreds of ad variations, real-time data display, geolocation-based content and many other compose a world that traditional banner campaigns can only dream of :)

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Discover new possibilities

Content hyperpersonalization  |  Micro-segmentation of the target group and highly precise targeting  |  Extreme production cost savings  |  Efficient real-time A/B testing  |  Remarketing with relevant products  |  Unique creative concepts  |  Creation of new variations with zero production costs |  Real-time content updates across all ad formats  |  Direct content management from client-side  |  Efficient creation of language versions

Most often, we customize ads based on these criteria:

  • Location

  • Age

  • Gender

  • Time of the day

  • Season

  • Weather

  • Context

  • Price sensitivity

  • Browsing history

  • Product preferences

Explore specific use cases

Dynamic advertising campaigns showcase:

The Coca-Cola Company

Geolocation targeting campaign

with large number of banner variations.

200  text variations

11  ad formats

2  language versions

4.400  unique banners

 

Banner content was dynamically adapted based on the location of a specific user, giving the ad significantly better chances of attracting attention.

The banner template was automatically filled from the text feed, which allowed us to easily create a large number of variations. It would have taken more than 10× longer to implement the campaign in the standard way.

Nestlé

Campaign with content optimization based on time of the day and user segment.

15  text and product variations

ad formats

3  times of the day

2  user segments

360  unique banners

 

The banner content was dynamically adapted to the time of the day. Thus, in the morning / noon / evening the user saw a different visual and message. In addition, the banner changed visually according to the user segment (modern / traditional).

 

As a result, each of the products in the campaign was promoted in 6 different variations, increasing the chances that the user associates the product with their current situation and lifestyle.

 

In collaboration with Leo Burnett.

Makro

Dynamic banner templates designed for effective client-side production of new variations.

1000+  banner variations

A wide range of products means that new product banners are prepared frequently.

 

To make the production process as easy as possible for the client, we created a banner template linked to the feed. Thus, new outputs were created simply by adding images and texts to the advertising system without the need to edit each banner manually.

 

The benefit of this solution is the ability to prepare new variations on the client side with minimal time delay and almost zero production costs.

Maggi

Campaign for social media with dynamic content.

15  products

2  recipe groups

100  unique banners

 

A social media promotion campaign for Maggi products, featuring quick recipes. The target audience consisted of users with limited time for cooking.

 

Using the Dotidot platform, we developed a dynamic template far more sophisticated than the native Meta editor allows. The result was not only visually fine-tuned banners but also significant savings in production costs.

 

Dotidot & Meta Advantage+

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Are you ready to make dynamic advertising your competitive advantage?

 

Write to us, we are here to help.

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