DYNAMIC ADVERTISING
Automation, hyperpersonalization, and dynamic creative optimization.
Performance...
We automate the production, publishing and optimization of display ads. Automation, data and creativity = faster production, improved personalization and better campaign performance.
We target the right audience at the right time with relevant message.
... and creativity!
Automatic production of hundreds of ad variations, real-time data display, geolocation-based content and many other offer possibilities that traditional banner campaigns can only dream of :)
Discover new possibilities
Content hyperpersonalization | Micro-segmentation of the target group and highly precise targeting | Extreme production cost savings | Efficient real-time A/B testing | Remarketing with relevant products | Unique creative concepts | Additional ad variations with zero production costs | Real-time content updates across all ad formats | Client-side content management | Effective production of language versions
Most often, we customize ads based on the following criteria:
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Location
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Age
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Gender
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Time of day
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Season
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Weather
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Context
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Price sensitivity
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Browsing history
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Product preferences
Dynamic advertising campaigns showcase:
The Coca-Cola Company
Geolocation targeting campaign
with large number of banner variations.
200 text variations
11 ad formats
2 language versions
4.400 unique banners
Banner content adapted dynamically based on the location of a specific user, giving the ad significantly better chances of attracting attention.
The banner template was automatically filled with copy from the text feed, which allowed us to easily create a large number of ad variations. It would have taken more than 10 times as long to implement the campaign in the standard way.
Nestlé
A campaign with content optimization based on time of day and user segment.
15 text and product variations
4 ad formats
3 times of day
2 user segments
360 unique banners
The banner content was dynamically adapted to the time of the day. Thus, in the morning / noon / evening the user saw a different visual and message. In addition, the banner changed visually according to the user segment (modern / traditional).
As a result, each of the products in the campaign was promoted in 6 different variations, increasing the chances that the user associates the product with his current situation and lifestyle.
In collaboration with Leo Burnett.
Makro
Dynamic banner templates designed for effective client-side production of new variations.
1000+ banner variations
A wide range of products means that new product banners are prepared frequently.
To make the production process as easy as possible for the client, we created a banner template linked to the feed. As the result, new ad variations were created simply by adding images and texts to the advertising system without the need to edit each banner manually.
The benefit of this solution is the ability to prepare new variations on the client side with minimal time delay and almost zero production costs.
Maggi
Campaign for social media with dynamic content.
15 products
2 recipe groups
100 unique banners
A social media promotion campaign for Maggi products, featuring quick recipes. The target audience consisted of users with limited time for cooking.
Using the Dotidot platform, we developed a dynamic banner template far more sophisticated than the native Meta editor allows. The result was not only visually fine-tuned banners but also significant savings in production costs.
Dotidot & Meta Advantage+
