MEDIA PLANNING AND BUYING
Reach your target audience and deliver the message at the right place and time.
Why plan with us?
To keep things running smoothly.
We are a team with vast media and digital know-how and our experience dates back to the dawn of digital advertising in the Czech Republic. We buy media space at the best prices on the market. We are not constrained by rigid internal processes, allowing us to react flexibly and swiftly to any development around campaigns.
Our media planning and buying is based on data and we continuously test new features and evaluate their performance. Maximizing the efficiency of investments is crucial for us.
Media strategy and planning
We create campaigns tailored to each client's goals and needs.. First, we identify the target audiences, then determine where, when, and how intensively to reach them.
Execution and optimization
Once we plan, prepare and launch every part of a campaign, the work doesn't stop – we continuously evaluate the results and actively optimize the campaign to seize even the smallest opportunity for the best possible performance.
Media buying
We run campaigns across all media types and advertising platforms to achieve the best possible performance and return on investment. We also stay ahead by testing new features and ad formats as soon as they become available.
Reporting and results analysis
We continuously track and report campaign results while conducting in-depth evaluations. Also, we learn from our own mistakes. This means you always know how effective your campaign is and it is clear what to maintain, omit or enhance in the future.
